PPC (Pay Per Click)

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PPC (Pay Per Click)

Whether your business is new to marketing or you’ve been building your marketing strategy over the past years, PPC is a channel that should always be involved in your digital plans. PPC stands for Pay Per Click and is used in advertising. When it comes to bringing a new product or service on the market, a good way to bring awareness to your brand is by doing advertising. Whether it’s on Google or Facebook, PPC can help to grow your business massively.

What Is PPC?

PPC is a model within digital marketing that stands for pay-per-click advertising. As the name suggests, it’s a model where businesses pay for each click that an ad delivers. This means you’re only paying for an ad that is performing, as you wouldn’t be paying unless someone is clicking on your ad. 

Whilst SEO is important to bring in new potential customers organically, PPC can be used to essentially “buy” your audience. If you’re new to the market and don’t have a major organic presence yet, investing in PPC marketing will help to bring in relevant traffic based on personalised targeting.

Google Ads and/or Facebook Ads

When determining your marketing strategy and budget, it is important to do extensive audience research to understand where your audience wants to be reached. However, in a lot of cases, you may have to put a budget towards Google Ads AND Facebook Ads to reach the full potential of your audience. 

At James Oakley Media, we have over 10 years of experience in setting up PPC strategies for businesses in the UK, Europe and the US. If you’re unsure what direction your business should be taking when it comes to PPC and advertising, our team of PPC experts is more than happy to do the necessary research for you.

PPC Advertising At James Oakley Media

With our team of specialists at James Oakley Media, we can offer your business a personalised, detailed PPC strategy that is fully adapted to your audience’s demographics. 

If you’re looking to set up a PPC strategy, James Oakley Media can help your business with: 

  • Extensive audience research to determine age, gender, location and other demographic details
  • Competitor research to indicate what ads businesses in your market are currently running 
  • Exploring gaps of what competitors aren’t bidding for, but is relevant for your business 
  • Doing keyword research to explore what specific keywords are used in your industry
  • Setting up advertising campaigns 
  • Drafting copy for the ads, with assistance of our Head of Content
  • Setting up targeting for all ad campaigns to ensure we’re reaching the right audience
  • Monitoring and adjusting ads where needed

What We Can Do For You

Getting your ads set up correctly can be tricky, especially if you’re bidding against competitors who are offering a lower price. However, by implementing the right strategy, focusing on the right audience and keywords, we can help your business grow through PPC and increase your revenue and ROI. Here are some of the top PPC services we offer at James Oakley Media: 

  • Google Ads
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • Pinterest Ads
  • YouTube Ads
  • Video Ads
  • International Ads

ROI Focused Agency

James Oakley Media is an ROI focused agency, meaning we focus on Return On Investment. By being honest and realistic about your PPC results, we help you to grow your business without wasting any money on ads that aren’t performing well. 

With this realistic approach, James Oakley Media has helped brands within the wellness, travel, beauty industries as well as other industries such as financial and medical services. With over 10 years of experience in PPC, our team has all the skills onboard to set up a well-performing, successful campaign in advertising.

In June 2021, the team at James Oakley Media created Padel Padel Padel – an informational website that contains the latest news around padel, the best tips for playing padel and padel equipment and clothing. 

The website and SEO for Padelpadelpadel.com was built from the ground up and in the past year, SEO has seen a massive increase.

Doubled Organic Traffic in 6 months

James Oakley Media created SEO optimised content for the website, built backlinks to increase the website’s authority and fixed any site health issues on the website to make it fast and reliable.

In under a year, we reached the top 10 search results for the keyword ‘padel’, which has a monthly search volume of 11,000 in the UK alone. We nearly doubled the organic traffic in the past 6 months with 44.8% increase (July 2022 vs. January 2022).

Referring domains padelpadelpadel.com (Ahrefs, August 2022)
Organic keywords padelpadelpadel.com (Ahrefs, August 2022)

PPC (Pay Per Click) Agency

Our Location

James Oakley Media is based in Brighton and Hove area, but is flexible to meet your team anywhere in the UK or abroad. If you’re looking for an SEO agency, especially if your business is operational in the beauty, wellness or travel industry, then our team at James Oakley Media is more than happy to run you through the growth possibilities for your business.

We have an international team including native Spanish and Dutch speakers, and we also provide German and French language services as well. For any international SEO, website translations or international ad copy, James Oakley Media is able to help your brand out.

To see if we can help grow your revenue and bottom line, please get in touch.