Social Media Marketing

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Whilst Instagram started off as a platform where people shared pictures of their private lives, the platform has now expanded into a place for businesses to reach new customers too. From static grid posts to reels, this visual content driven platform cannot be missing from your marketing strategy in 2022. And don’t forget about the importance of Facebook and LinkedIn for businesses either. At James Oakley Media, we offer social media marketing services to help your business grow on social media platforms, such as Instagram, Facebook, YouTube, TikTok, Snapchat and more.

What Is Social Media Marketing?

Social media is at the centre of our everyday lives. In the past decade, social media platforms such as Facebook and Instagram have become an essential part of our daily routine. Sharing content online is something we do in our personal lives, but for businesses it can be a great way to reach your audience. In 2022, social media cannot be missing from your digital marketing strategy. 

As a business owner, it’s important to be visible on social media channels such as Instagram and Facebook, but a B2B platform like LinkedIn cannot be forgotten about. LinkedIn is about B2B practices and the story behind the people that work for your company. It helps to give the business a face, which is crucial in a society where humans trust humans. Incorporating LinkedIn into your social media strategy will boost your leads and help to put your brand on the radar. 

Whether your business is active in the beauty industry, wellness or travel industry, having a social media presence is crucial for all. Based on your audience, the product or service you are offering and your desired business KPIs (Key Performance Indicators), James Oakley Media can help to set up a relevant social media strategy that will help your business grow.

Social Media Strategy: What Is Included

When setting up your social media strategy, a lot of factors should be taken into consideration. From the platform you should be focusing on based on your audience to the actual planning of the images and captions, it should all be done with care and expertise. 

Things to include in your social media strategy: 

  • An audit of the current situation of your social media channels: how many followers do you currently have, what kind of content is currently being posted, etc
  • Setting up KPIs to determine what you want to achieve in the next 3, 6, 9 and 12 months to make it measurable and ensure traceability of progress
  • Audience research to establish what age, gender, location, interests, etc your business should be focusing on
  • Determine what social media channels are relevant to focus on for your business based on your audience research
  • Create high-quality, relevant imagery that are in line with your brand
  • Do keyword and hashtag research to find gaps within your audience’s interests
  • Create relevant, appealing copy that will draw in the right audience and help them convert
  • Set up a social media calendar to plan your posts and ensure you’re sharing consistently
  • Use a social media scheduling tool, such as Hootsuite, Loomly or Later to save time and ensure no publishing dates are missed
  • Working with influencers to target new audiences and obtain more user-generated content
  • Running giveaways to boost engagement and following

Social Media Marketing At James Oakley Media

With a team of social media experts and graphic designers at James Oakley Media, we can build a well-performing, personalised social media marketing strategy for your business. Our Directors Board, including our Director of Strategy and Director of Creative Content will work closely with you to define the right tone of voice and audience, and translate this into a fitting strategy to boost engagement on your social channels. 

This is where our in-house graphic designers come in. Once a strategy has been developed, it’s time to start creating on-brand graphics, images and logos to ensure that your corporate identity is visible on all your social media platforms. Your audience will be able to immediately recognise your brand which allows your business to build a loyal following and long-term relationships with your customers.

What we can do for you

The right social media strategy can help your business to grow its fanbase and number of loyal customers, and can contribute to a higher revenue. Keep your social media channels lively and up-to-date with new product launches, temporary offers on your website or informational graphics.

At James Oakley Media, we can help you with the following social media marketing services:

  • Instagram marketing: Including a full bespoke strategy, engagement services, hashtag research, hashtag optimisation, collaboration support, and feed building or asset creation. We can also run paid ads, boosted content and take control of  giveaways and influencer campaigns. 
  • Facebook marketing: Including business page creation, support when it comes to using Facebook Business Manager, and a strategy to help grow your company’s online presence. 
  • LinkedIn marketing: For all our businesses that are looking to expand their B2B services, we offer a full LinkedIn strategy which can boost your presence. We are able to help with hashtag research, asset creation, and business pages. 
  • TikTok marketing: TikTok has quickly become one of the most popular social media apps, and with so many people downloading it daily, your business will want to be at the forefront. For TikTok marketing, we offer video creation, editing, as well as trend forecasting, and hashtag research.
  • Influencer marketing: Influencer marketing is important in terms of SEO, but also, social media. Here at James Oakley Media, we are advocates for social proof, which can come in the form of an influencer promoting your brand. We work closely with many influencers, across multiple different social platforms in order to do this.
  • Hootsuite and Later social media scheduling: Across the team, we have expertise in multiple social media scheduling tools, which can help better report on the analytics of your social media accounts – including Hootsuite and Later.

In June 2021, the team at James Oakley Media created Padel Padel Padel – an informational website that contains the latest news around padel, the best tips for playing padel and padel equipment and clothing. 

The website and SEO for Padelpadelpadel.com was built from the ground up and in the past year, SEO has seen a massive increase.

Doubled Organic Traffic in 6 months

James Oakley Media created SEO optimised content for the website, built backlinks to increase the website’s authority and fixed any site health issues on the website to make it fast and reliable.

In under a year, we reached the top 10 search results for the keyword ‘padel’, which has a monthly search volume of 11,000 in the UK alone. We nearly doubled the organic traffic in the past 6 months with 44.8% increase (July 2022 vs. January 2022).

Referring domains padelpadelpadel.com (Ahrefs, August 2022)
Organic keywords padelpadelpadel.com (Ahrefs, August 2022)

Social Media Agency

Our Location

James Oakley Media is based in Brighton and Hove area, but is flexible to meet your team anywhere in the UK or abroad. If you’re looking for an SEO agency, especially if your business is operational in the beauty, wellness or travel industry, then our team at James Oakley Media is more than happy to run you through the growth possibilities for your business.

We have an international team including native Spanish and Dutch speakers, and we also provide German and French language services as well. For any international SEO, website translations or international ad copy, James Oakley Media is able to help your brand out.

To see if we can help grow your revenue and bottom line, please get in touch.