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Evidence & claims
What was actually tested? In whom, at what dose and against what comparison? We interrogate the detail behind a proposition before turning it into a promise.
Our experts / Science, health & growth
Built for people
who read
the research.
Your customers track their sleep. Question ingredients. Compare biomarkers. Your brand needs to stand up to the same scrutiny.
We bring scientific understanding, specialist connections and commercial experience to brands shaping how people live, feel and age.
Meet James OakleyFor the health-literate generation
They want to live better.
They want to know why it works.
The audience for longevity, advanced skincare and human performance is asking harder questions. About clinical evidence. About mechanisms. About whether a promising result translates into a meaningful benefit.
We help ambitious brands meet that curiosity with substance: an honest account of the evidence, a distinctive proposition and a compelling path from discovery to purchase.
Scientific depth, translated into commercial advantage.
Where the perspective comes from
Credibility that holds up
when someone looks closer.
James connects the commercial realities of building a health brand with the discipline of asking what the science actually supports.
Through James Oakley Media, he has worked with more than 100 brands across the UK, US and Europe. That experience spans clinical skincare, nutrition, diagnostics and restorative wellbeing, including Obagi, Jan Marini, Skinstation, Revive Collagen, Hooke London and Cignpost Diagnostics.
James is CEO and co-founder of Keep Me Breathing, a medtech charity developing technology for a rare disorder of breathing control. He is also a co-inventor of a patent-pending wearable CO₂ monitor. Built on a patent-pending method for reading gases from the skin. CO₂, oxygen, nitric oxide and water vapour are covered in the filing.
That work brings him into collaboration with scientists, clinicians and engineers working in respiratory physiology, cellular biology, blood gases and physiological measurement. It shapes how he approaches the territory many health brands operate in: sleep, breathing, recovery and the body's use of energy.
For clients, that perspective means better questions before a campaign begins. Does the evidence match the product, dose and audience? Does the copy reflect the strength of the findings? Can a customer, journalist or AI assistant trace the claim back to its source?
Expertise around the question
A scientific mindset.
The right specialist input.
We build the work around your product and its evidence. James leads the strategy, drawing on specialist connections where a brief calls for deeper scientific, clinical or technical input.
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Health & human performance
Sleep, recovery, respiratory physiology and healthy ageing. We connect the language customers use with the science a brand can responsibly stand behind.
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AI & commercial growth
We translate that understanding into clear, sourceable content, personalised discovery and a stronger reason to choose your brand.
Specialist involvement is agreed for each project. Keep Me Breathing is a separate charity; its collaborators and supporters are not presented as agency staff or endorsers.
What this means for your brand
Make the science
a reason to choose you.
From the first question to the final purchase, give your audience something solid to build their confidence on.
A proposition with evidence behind it.
Assess the research, its relevance and its limitations before committing to the message. Identify where specialist review or further substantiation is needed.
Clearer claims. Stronger trust.
Separate established findings from emerging ideas. Shape copy around what the evidence supports, with appropriate advertising and regulatory review for your category.
Content built for deeper discovery.
Connect precise explanations with identifiable sources, expert attribution and the questions your customers actually ask. Make your brand easier for people and AI assistants to understand and evaluate.
Experience across health, beauty & wellbeing
ObagiJan MariniRevive CollagenHooke LondonCignpost DiagnosticsScenteredThe Original FX MayrWellbeing Escapes
Explore our work For brands with something to prove
Your science deserves
to be understood.
Tell us what you are building, who it is for and what the evidence says. We will help you turn that into a stronger reason to choose your brand.
- Longevity & health optimisation
- Clinical skincare & nutrition
- Sleep, recovery & wellbeing